As the leader of a high-performance marketing team, I strive to stay abreast of the latest developments and best practices in the HIT industry and my chosen profession. But, no matter how prepared I am, I cannot be successful at what I do if I am expected to be an expert in every aspect of marketing. My expertise in leadership, building teams that excel, and developing professionals to reach their highest abilities, does not prepare me to be successful at writing HTML code, or designing graphics in the latest style. I need a team of experts to contribute their individual talents if we are to succeed.
This is even more apparent in the medical profession. In today’s world doctors are expected to not only be experts in their particular medical field, they are also expected to be experts in human resources, business management, and a plethora of other disciplines that serve their practice needs and government requirements. Besides earning an M.D., they practically need an M.B.A. in order to run a profitable and growing business. They also have to be policy analysts and experts to even have a chance of understanding the volumes of regulations the government has enacted and with which they’re expected to comply. In addition, they are expected to be IT specialists in order to meet data exchange and interoperability demands. And don’t even get me started on the statistical analysis required to understand outcomes and value-based reimbursements.
I expect that one of the reasons that doctors chose their profession in the first place was because they had a passion for science and service. So, to focus on the profession for which they have been educated and prepared, doctors need to find other experts to support them by focusing on the business of medicine.
It all comes down to one thing… the patient. In order to best serve your patients’ needs you must spend your time mastering the art of medicine, while letting your team of experts master the art of your business.
A final prognosis: building a strong team of experts will ensure the health of your patients and practice.
Where is your focus directed?
Helene received a Bachelor’s degree in Consumer Economics from Cornell University, with a concentration in Business Management. She has over 20 years of experience in sales and marketing roles.
Latest posts by Helene Kaiden (see all)
- Whether Winemaking or Medicine…It’s All About the Outcome - June 6, 2017
- Doctors: Not a Jack of all Trades… A Master of One! - May 22, 2015