In today’s day and age, we are all guilty of looking for instant gratification. When we shop, we want same-day shipping, or we want it to be in stock so we can pick it up. To make matters worse, we can get the same product from 100 different vendors. So if Widget World doesn’t get it to me fast or cheap enough, I’ll just get it from MyWidgets.com. These buying trends force vendors to compete on price alone and reduce the quality of the buying experience and service.
When you are buying a 60 inch TV or a laptop, it’s a non-issue, but is this mentality flowing through into your business decisions? If you are looking for HIT solutions, you’ve no doubt seen that most vendors are starting to sound the same, look the same, claim the same benefits and are simply competing on price and how fast they say they can get you up and running.
I believe we should go back to the days of partnerships! A partner makes the effort to understand the problems that your business faces. They consult with you in order to ensure their solutions meet your needs. Partners value the relationship more than getting you to sign the next contract.
You don’t want another HIT vendor, you want a partner. Partners are the better choice!
- Their success is your success- they’re not just in it for a quick sale. They’re truly invested in your practice’s growth and success, and will continually offer you meaningful guidance and resources.
- Your visions align- their mission matches your practice goals. An HIT partner who shares your vision will offer more benefits with stronger and longer lasting relationships.
- Your voice matters- collaboration, sharing of insights, and engagement is important to them. Your involvement is genuinely valued, and they’ll listen and will take action to improve their products or services based on your feedback because they have your interest in mind.
Let’s face it, what I’m suggesting is not rocket science and yet I often see relationships as a distant second to immediacy. I urge you to stop, take a breath and think. When I have a need, can I call someone that knows my practice? If an issue needs escalation, can I get to second or third level management? Can I have a conversation with the Executive team when I have a question about their vision or direction?
If you need the answers above to be “YES”, make sure you find a partner.
What’s your criteria for choosing a partner?
Lester earned a BS Finance and Management from Montclair State University and an MBA in Marketing Management from Rutgers. In addition, he is a certified PMP (Project Management Professional), CSM (Certified Scrum Master) and CSPO (Certified Scrum Product Owner).
Latest posts by Lester Parada (see all)
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