I Want My…I Want My VBC

I-want-my-vbc-blog

Launched with the iconic “I Want My MTV” ad campaign, Music Television was born in 1981 – and the music industry changed forever. For the first time, we could do more than hear music; we could see it being executed in a new visual medium. And the most successful bands were the ones who took advantage of this new opportunity to engage with audiences. Fast-forward to today, and technology has helped our music consumption continue to evolve in ways we could never have imagined.

So why am I talking about the 80s, what does this have to do with our annual User Summit, and how does Value Based Care (VBC) fit into all of this? Yes, we had an awesome 80s-themed party at last month’s summit. (I may or may not have been dressed as Slash, the guitarist from Guns N’ Roses at one point…) But there’s a better reason: we are in the midst of a healthcare revolution – and we are all making history. Together.

“Together” is a key word to tomorrow’s value based success. It’s how SRS Health is going to help our clients prepare for VBC, so they can benefit financially from the data-driven rewards – and more importantly, so they can utilize that data to provide even better medical care. We are continuing the SRS tradition of collaborating with our clients to create agile solutions designed to maximize today’s opportunities and pave the way for value-based success.

How are we doing this? With intelligent data solutions that cultivate the high levels of patient engagement, operational efficiency, and demonstration of quality that are critical to VBC. Working toward improved outcomes benefits your patients, and it benefits your businesses.

Here’s how some of our amazing clients are adding their ingenuity to our flexible data solutions, to provide improved care at lower cost – and create rock star VBC results:

  • Informed Decision Making. Bayview Physicians Group, a multi-specialty practice in Chesapeake, VA, is using data-driven evidence to mitigate the potential reimbursement shortfalls in the Medicare Advantage HCC Program. By developing protocols for various high-risk categories that help justify higher-cost treatments, Bayview is positioning themselves to be ahead of the cost factor curve. Why? Because the data shows that they are only recommending higher-cost treatments when they are medically necessary, which ultimately justifies the expense.
  • Operational Efficiency. Illinois Bone & Joint Institute has been using data to standardize best care practices across all of their physicians to provide the best and most effective results – in both the Medicare Federal Programs and commercial markets. For the past year, they’ve been investigating the factors that most influence orthopaedic outcomes, and how to use outcomes data to drive better care at lower cost. Now they want to combine the power of their EHR and their Outcomes solution to provide real-time evidence-based information at the point of care – and OBERD is on board to help us turn this vision into a real VBC-inspired game changer for them and for the industry.
  • Driving Growth. In South Carolina, Charleston Ear, Nose, and Throat & Allergy is maintaining their competitive edge in a different way. They’re leveraging their center of excellences operational process, IT capabilities and professional organization to expand by offering other practices access to the experience, tools, and solutions required for VBC success. This has led to a group of practices that can negotiate cost savings, better reimbursements and referrals – and it’s helping to create a sort of registry that will provide better data to help inform ENT physicians and improve outcomes in the new healthcare economy.

While VBC may not have the same cache as MTV, it really is something to get excited about. We are on the cusp of an entirely new way of providing healthcare – and with our intelligent data solutions and your innovative medical expertise, we’ve got what it takes to top the charts.

Change is always scary, but it also brings opportunities. And we’re ready to start singing “I want my VBC!” (80s attire optional.)

Scott Ciccarelli

Scott Ciccarelli

CEO at SRS Health
Scott Ciccarelli, Chief Executive Officer at SRS, has more than 20 years of diverse management and operations experience garnered as a senior executive at GE, where he headed two of the company’s businesses—most recently, GE Healthcare’s Services, Ambulatory and Revenue Cycle Solutions. His areas of expertise include business strategy, leadership development, operational rigor (Lean Six Sigma), and the delivery of enhanced value for customers through quality improvement and innovation.
Scott Ciccarelli

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