About Diane Beatini

Diane Beatini is the Vice President of Sales. She oversees the Sales, Account Management, and Sales Operations teams. She works to promote the complete SRS product suite of HCIT solutions to medical practices of varied sizes and specialties. Diane’s background includes an MBA in marketing and finance with 15 years of executive sales and customer service management experience in the radiology, medical device, and pharmaceutical industries.

What We’re Grateful for—Our Clients!


I joined the SRS Sales Management Team in 2012. One of the attractions to join the SRS Team was the corporate culture — an environment that fostered cross-functional communication, interdependency, and most importantly, client evangelism. At the time, SRS employees were referred to as ETPs, which is an acronym for Eager to Please. This attitude permeated the entire organization from the top down and is still present today. In fact, under our CEO Scott Ciccarelli, this founding principle has been taken a step further by involving the voice of the SRS client in our design and development process. Through our Client Advisory Board and User Centric Design Groups, our clients work with our development teams to provide valuable feedback, clinical insight, and recommended enhancements to our software. This process allows SRS to truly serve our clients as a business partner and ensure they are pleased as we release new innovations.

All of us at SRS are grateful for our clients, not only for their valued support, but for their invaluable feedback, which has allowed SRS to evolve from an expertise in transitioning high-volume specialty practices from paper into being a flexible, data-driven, full-HCIT-solutions partner. Through the voice of our clients, SRS continues to evolve, improve, and thrive!

So as Thanksgiving approaches, we would like to give thanks for our clients and recognize how much they have given back to the SRS Team throughout the year.

Our clients keep us human. Many of the departments within SRS are client-facing and work with clinicians and staff on a daily basis to answer questions, interpret government regulations, solve workflow issues, and support the SRS product suite. The SRS Account Management Team serves as a single point of contact and will often act as the advocate for the practice, ensuring all of their needs are met and they get the information they need without having to speak with several people. Through this consistent contact, we develop close working relationships with our clients and truly care about them, not only on a professional level, but on a personal level as well. Our clients keep us human when they share stories about the challenges and triumphs they face in their clinics and in their personal lives. These working relationships allow us to take pride in our work and feel a connection that makes our jobs more meaningful.

Our clients make us feel as if we are making a difference. It’s no secret that physicians and their clinical staff prefer to focus their efforts on their patients rather than on HCIT solutions. Our clients make us feel valued when they express excitement over our efforts to streamline a clinical workflow, develop and improve a form, or drive efficiencies through the creation of clinical protocols. As we improve their user experience and interaction with the software, we also feel as if we have helped to improve the doctor/patient experience.

Our clients advocate for us. The hallways at SRS corporate headquarters are lined with framed letters of recognition from clients. Most were written following the implementation and go-live process, and they recognize the dedicated Implementation Specialist assigned to the project who made everything come together—allowing for a smooth transition. Our clients have been, and continue to be, the best form of advertising for SRS, promoting their individual experiences and referring their colleagues and affiliates. This recognition is invaluable and allows us to grow and continue to innovate to support them.

For all that you do, we are forever grateful to the SRS client family and extend our best wishes to you and your families for a wonderful Thanksgiving holiday!


Diane Beatini

The Key to Growing Your Practice

blog-key-093014If there is one thing both physicians and vendors readily agree on, it is the ever-
changing healthcare landscape—driven by legislation, government programs, and technology. This changing environment poses a challenge for medical practices and businesses alike to retain and attract new patients/clients in order to prosper and thrive.

How can a medical practice operate like a successful business? It all starts with creating a marketing plan that includes clear goals, an identified target market, powerful tactics to reach your target market, and metrics to measure your success. The marketing plan acts as a roadmap by clearly stating goals, laying out a tactical plan of action to achieve them, and identifying the right measurements to ensure a successful outcome. Clearly defined goals might include a targeted number of new patient visits/follow-up visits/procedures per month. Not only is the goal clearly defined, it is timely, and measurable.

The tactical portion of your marketing plan will identify the ways in which you plan to reach your target audience. Today, patients search for information online. This makes your website the focal point of your practice’s online presence. It should be up to date, accurate, and user-friendly. Both your website and social media can help position your practice as an educational resource by providing videos concerning disease-state awareness, detailing procedures, and exposing patients to educational information about practice resources and expertise.

Having the right technology can also help you reach your goals. For example, you can leverage your EHR to run reports identifying a subset of patients (target audience) inclusive of demographics, frequency of visits, diagnoses, and procedures. These reports can be used to assist in communicating with these patients to drive follow-up visits.

In addition, push notifications such as e-mails can be sent through the patient portal to request appointments or to communicate with patients. The use of a portal cuts down on phone calls and paper, representing a significant financial savings and creating an efficient flow of patients through the waiting room. Print materials placed strategically at check-in and check-out points can also help educate patients, and drive portal usage.

Developing and implementing a marketing plan for your practice will place you ahead of the competition, in front of patients and referral sources, and increase your revenue base.