What We’re Grateful for—Our Clients!

Diane Beatini

Diane Beatini

Vice President, Sales at SRS Health
Diane Beatini is the Vice President of Sales. She oversees the Sales, Account Management, and Sales Operations teams. She works to promote the complete SRS product suite of HCIT solutions to medical practices of varied sizes and specialties. Diane’s background includes an MBA in marketing and finance with 15 years of executive sales and customer service management experience in the radiology, medical device, and pharmaceutical industries.
Diane Beatini


I joined the SRS Sales Management Team in 2012. One of the attractions to join the SRS Team was the corporate culture — an environment that fostered cross-functional communication, interdependency, and most importantly, client evangelism. At the time, SRS employees were referred to as ETPs, which is an acronym for Eager to Please. This attitude permeated the entire organization from the top down and is still present today. In fact, under our CEO Scott Ciccarelli, this founding principle has been taken a step further by involving the voice of the SRS client in our design and development process. Through our Client Advisory Board and User Centric Design Groups, our clients work with our development teams to provide valuable feedback, clinical insight, and recommended enhancements to our software. This process allows SRS to truly serve our clients as a business partner and ensure they are pleased as we release new innovations.

All of us at SRS are grateful for our clients, not only for their valued support, but for their invaluable feedback, which has allowed SRS to evolve from an expertise in transitioning high-volume specialty practices from paper into being a flexible, data-driven, full-HCIT-solutions partner. Through the voice of our clients, SRS continues to evolve, improve, and thrive!

So as Thanksgiving approaches, we would like to give thanks for our clients and recognize how much they have given back to the SRS Team throughout the year.

Our clients keep us human. Many of the departments within SRS are client-facing and work with clinicians and staff on a daily basis to answer questions, interpret government regulations, solve workflow issues, and support the SRS product suite. The SRS Account Management Team serves as a single point of contact and will often act as the advocate for the practice, ensuring all of their needs are met and they get the information they need without having to speak with several people. Through this consistent contact, we develop close working relationships with our clients and truly care about them, not only on a professional level, but on a personal level as well. Our clients keep us human when they share stories about the challenges and triumphs they face in their clinics and in their personal lives. These working relationships allow us to take pride in our work and feel a connection that makes our jobs more meaningful.

Our clients make us feel as if we are making a difference. It’s no secret that physicians and their clinical staff prefer to focus their efforts on their patients rather than on HCIT solutions. Our clients make us feel valued when they express excitement over our efforts to streamline a clinical workflow, develop and improve a form, or drive efficiencies through the creation of clinical protocols. As we improve their user experience and interaction with the software, we also feel as if we have helped to improve the doctor/patient experience.

Our clients advocate for us. The hallways at SRS corporate headquarters are lined with framed letters of recognition from clients. Most were written following the implementation and go-live process, and they recognize the dedicated Implementation Specialist assigned to the project who made everything come together—allowing for a smooth transition. Our clients have been, and continue to be, the best form of advertising for SRS, promoting their individual experiences and referring their colleagues and affiliates. This recognition is invaluable and allows us to grow and continue to innovate to support them.

For all that you do, we are forever grateful to the SRS client family and extend our best wishes to you and your families for a wonderful Thanksgiving holiday!


Diane Beatini

The Hills Are Alive…With the Sound of a New SRS!

Scott Ciccarelli

Scott Ciccarelli

CEO at SRS Health
Scott Ciccarelli, Chief Executive Officer at SRS, has more than 20 years of diverse management and operations experience garnered as a senior executive at GE, where he headed two of the company’s businesses—most recently, GE Healthcare’s Services, Ambulatory and Revenue Cycle Solutions. His areas of expertise include business strategy, leadership development, operational rigor (Lean Six Sigma), and the delivery of enhanced value for customers through quality improvement and innovation.
Scott Ciccarelli

Latest posts by Scott Ciccarelli (see all)

mountain-blogI love that our annual event is called the SRS User Summit – because this year, the news was so good that I wanted to shout it from the top of the tallest mountain! (Or, maybe sing it, but I’m no von Trapp family member…) Every member of the SRS team felt the same way. Thankfully, after hearing our big news, so did the clients who attended.

Here’s the shout-worthy news: SRS has completely transformed into an intelligent data-focused solutions provider. Our days of being a document management company are behind us. And rather than tweaking existing template-based systems as many of our competitors have chosen to do, we pioneered a specialist-oriented solution that simply doesn’t exist elsewhere. We have invented a new approach to data that is totally revolutionary – balancing speed, efficiency, data collection and sharing.

Why? Demands on medical practices have become even steeper, and the main path followed by other HCIT vendors won’t help specialists reach their goals. That’s why SRS is carving out new trails in order to provide the level of partnership that is needed today and tomorrow. Together, we will achieve:

  • Better patient engagement
  • Better clinical outcomes
  • Better operational efficiency

I know that’s a lot to claim. That’s exactly why I was so excited to unveil the new SRS at the User Summit: because as someone with a high say/do ratio, I’m thrilled to say that we can back up every claim we are making! Here are a few examples of what’s available now, and what is coming soon:


  • Patient Engagement Platform– streamline the registration process by enhancing the digital intake experience and reduce appointment “no shows” with automated reminders. Influence patient behavior through meaningful engagement in both pre and post visit by customizing patient forms to practice requirements, and leveraging patients to complete forms online before their appointment.
  • Smart Workflows –our revolutionary patent pending Smart Workflows allow you to collect more data and quickly document patient encounters with customizable workflows, provide standardized care efficiently through protocols, drive compliance with regulatory and quality improvement initiatives, and demonstrate the value of your services through analytics and outcomes.
  • Data Interoperability – capture then share discrete clinical data with other information systems across all parts of the healthcare network through the use of our APIs.


  • Flexible Data Platform –capture the data you want, when you want, and how you want with our data capture platform. It empowers users to drill down and capture and report on any discrete data point that is truly relevant to them.
  • Integrated Best of Breed – enjoy the seamless user experience of our tightly integrated healthcare IT ecosystem—including EHR, Practice Management, Patient Portal, and Transcription—each selected for their ability to serve high-performance specialists and to easily integrate with your practice’s other HCIT solutions.
  • Patient Population – improve patient outcomes through tailored outreach campaigns that educate them post encounter, as well as setting up reminders and sending out surveys to collect more relevant data.

Of course, some things about SRS remain the same – and we promise, they won’t change! For example, we will continue to guide you through regulatory compliance, thanks to our own governmental Sherpa, Lynn Scheps, who has already dug into the 2,398 pages of the new MACRA rule released a week ago.  Plus, the superb client service for which we are known will continue to be core to the SRS experience.

We understand that the future will continue to be an uphill climb. But with SRS by your side, you’ll have the right tools on the right paths. Now that is something to sing about!

Frictionless Product Delivery

Khal Rai

Khal Rai

CEO at SRS Health
Khal Rai brings over 20 years of leadership experience to his role as President and CEO at SRS. He possesses a breadth of knowledge and expertise in the healthcare and technology sectors earned through a career that has spanned the globe. His passion for collaboration, strategic development, and delivering healthcare IT solutions that make it easier for medical professionals to deliver care while navigating the ever-changing healthcare industry, inspires and motivates his team, while positioning SRS Health clients for current and future success. Khal has a B.S. degree in Computer Engineering from the University of Cincinnati, and an M.S. degree in Electrical Engineering from Purdue University.
Khal Rai

upgradeWhat if I told you that software deployment could be simple? You’d likely accuse me of smuggling Kahlua into my morning coffee. It seems like only yesterday that installations required CDs and that every workstation needed hands-on attention. Once you got to a particular unit, you would be greeted with an array of screens and prompts that could conceivably require hours of monitoring. Allow me to assure you that those days are over!

The term “innovation” is usually applied only to product development, but at SRS, we have pushed this approach to all facets of what we do, including procedures and processes. One of our many innovations this year has been the incorporation of a software deployment tool, which silently installs applications without user interaction.

While I would love to take all of the credit for this major advancement, I can’t. We first heard about it during our IT Round Table collaboration session at our User Summit last year when we were discussing the tools IT professionals use for software, patches, and file deployments across their infrastructure.  All were pleasantly surprised by the ease of use, consistency, reliability, and advanced options offered by this software deployment tool, and they all agreed that it was much more reliable than Group Policy deployments and other well-known software deployment tools on the market. We took this feedback and did our homework.

How does this Software Deployment Tool benefit you?

  • Quick and easy deployments – only one resource needed to create and deploy a package across multiple sites without any user interaction
  • Deployments scheduled at your convenience
  • Detailed report provided in real time during and after the deployment is completed
  • No prior technical knowledge required

In some cases, the workstation deployment time of an SRS upgrade has been reduced from 3.5 hours to 20 minutes. That is an outstanding 90% improvement! A simple adjustment to your process can have a dramatic impact on both the time and cost spent in the deployment process.

You must be wondering, “There has to be a catch!” I assure you, there isn’t! Perhaps the best part is that there’s no need to review a complex manual. At SRS, we provide training and testing, and have confirmed that non-technical users can configure the deployment and re-use it without our assistance—it’s that easy!

Whether your focus is software development or deployment, or sales or marketing, innovation designed to remove friction will always lead to increased efficiencies and better results!

Hackathon 2.0: Bringing the Best Out of Participating Clients and Employees!

Adam Curran

Adam Curran

Product Marketing Manager at SRS Health
Adam Curran is a Product Marketing Manager at SRS. He oversees marketing intelligence to support the development of strategic marketing plans. Prior to joining the organization, he was a key member of a pharmaceutical software company’s Clinical Development Business Unit, specializing in the clinical data management elements of the drug development lifecycle. He was also the editor for their microsite’s blog. Adam has also held roles at the UK’s National Energy Foundation and Skills Funding Agency.
Adam Curran

hack2-srs-logoWe have had a lot of fun here at SRS over the last couple of weeks; don’t worry, we have still been working hard! To clarify, we have been focused on our second annual Hackathon, a collaborative forum designed to innovate meaningful HCIT solutions for specialists.

We brought together our enthusiastic employees throughout the organization as well as select clients to come up with ideas for new and useful innovations. We didn’t simply see this as a side-project; our staff was fully committed to this project, and was working around the clock over the last couple of weeks bringing these great ideas to fruition.

This year’s theme was “Problem Solved”. Cross-functional teams were created and tasked to come up with breakthrough solutions to problems that would affect the patient and/or clinical experience.

Teams were also asked to think from the point of view of a new start-up healthcare IT company and encourage to invent a solution that really responded to a need in the market today from a fresh perspective.

Each team presented their solution’s business case, along with a prototype, video, and supportive marketing campaigns. Judges selected winners, and SRS will be funding development of the innovations that they believe will have the biggest impact on providing better healthcare through technology.

Several of the ideas selected will be showcased in the Innovation Expo at SRS’ annual User Summit. Clients can see future innovations in action and add their feedback at the event. Last year’s expo was one of the highlights of the conference.

We are always looking to hear great ideas, and get very excited during the Hackathon period which allows us to bring together our creative staff and client partners. That is the thing about great ideas; you just never know where the next one will come from! This is the way to come up with solutions that are truly user-centric in design.

Click here to learn more about how we do things.

Science Friction

Scott Ciccarelli

Scott Ciccarelli

CEO at SRS Health
Scott Ciccarelli, Chief Executive Officer at SRS, has more than 20 years of diverse management and operations experience garnered as a senior executive at GE, where he headed two of the company’s businesses—most recently, GE Healthcare’s Services, Ambulatory and Revenue Cycle Solutions. His areas of expertise include business strategy, leadership development, operational rigor (Lean Six Sigma), and the delivery of enhanced value for customers through quality improvement and innovation.
Scott Ciccarelli

Latest posts by Scott Ciccarelli (see all)

Innovation ExpoWhen I was growing up, Star Trek was the vision for the future of technology: intergalactic travel, teleportation, and tools that helped doctors heal instantaneously were portrayed as de rigueur. Here in 2015, technology has not quite caught up with the starship Enterprise crew—and while medical advancements since the sci-fi series’ 1966 launch date are extraordinary, there are modern-day tools that can hinder almost as much as they help. That’s science friction, and it can get in the way of the doctor-patient encounter. Is it possible to help physicians reap the benefits of HIT while maintaining the human nuances that define the art of medicine? We think so. That’s our mission at SRS.

We shared our Mission and Vision earlier this month at our annual User Summit, and we received such positive feedback from our clients that I thought I should share it here as well. I’ve been here just over a year, and I am so excited about what has happened during that time—and even more so about what we have planned for the not-too-distant future.

Our Mission is our PACT: Passion, Accountability, Collaboration, Transparency. Far more than just a clever acronym, these core values empower us to deliver on our mission to advance healthcare by providing HIT solutions that allow providers to deliver outstanding specialized patient care. Our Vision is to be the premier HIT solutions partner for specialty practices, and ultimately advance healthcare by introducing frictionless HIT solutions… constant commitment to our core values ensures that we preserve the individuality of specialty practices by designing and implementing innovative HIT solutions that support their unique goals.

Frictionless. This clarity of purpose is deeply routed in what we heard from our clients at last year’s User Summit. Specialty practices agreed with our guiding principles—improve practice productivity, demonstrate clinical quality, increase speed and value of reimbursements, and meet government regulations—but we heard their frustration about HIT getting in the way of their patient encounters. Patients need to be able to look their doctors in the eye—not stare at the back of their heads as they click away on a computer.

So we have adjusted our course. Now, protecting the doctor-patient relationship is our North Star, and our innovative team is literally developing the HIT solutions of the future. Of course, our commitment to productivity, quality, value, and meeting governmental regulations remains steadfast, but our technology will be adding value without subtracting it from the human side.

Those who attended the Innovation Expo at our User Summit got a sneak peek at things to come—and their reactions were otherworldly. We hope yours will be too.

Beam me up,
Scott(y) Ciccarelli

What’s your dream for the future?

New World, New Key Performance Indicators (KPIs)

Lester Parada

Lester Parada

Vice President of Operations at SRS Health
As the Vice President of Operations, Lester brings over 10 years of increased management experience in operations and product management to the team having held roles in Product Management, Business Development, and Project Management. Lester often visits clients to ensure their SRS Health experience is positive and that they are optimizing their solutions to meet the needs of their practice. Lester frequently attends conferences and tradeshows where he shares his vast product and industry knowledge to educate, while learning from clients and attendees as well.

Lester earned a BS Finance and Management from Montclair State University and an MBA in Marketing Management from Rutgers. In addition, he is a certified PMP (Project Management Professional), CSM (Certified Scrum Master) and CSPO (Certified Scrum Product Owner).
Lester Parada

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new-world-blogI am not the first and will most certainly not be the last to discuss the shift from the fee-for-service model to the value-based model. Additionally, I do not claim to have any answers on where we will end up on the continuum between the two. What is obvious, however, is the fact that we need to begin looking at how we measure success today and how it will be measured tomorrow.

Most articles and studies today focus on large, complex health systems because they are at the forefront of the changes. Given the rocky start to programs like the 2-year-old CMS Pioneer ACO program—where 75% of participants failed to earn bonuses—the buzz on the shift to value is less than positive. So the question remains, how do we get ready for the shift and avoid the pitfalls seen by the health systems?

Change your KPI (Key Performance Indicator) perspective!

Practices today are very focused on cost reduction. As with any business, if you reduce unneeded costs, and maintain revenue, you increase profitability. Well, what if we translated that in the value-based world to Cost of Care? Imagine that you start this now and can soon prove that by reducing unneeded tests, prescribing generic drugs, and adding a rigorous pre- and post-surgery education program, your total Cost of Care is lower. This information could be used to gain bundled payment bonuses, not to mention the added benefits of cost reduction itself.

Other KPIs that should change are around patient access and engagement. Most practices have adopted the meaningful use benchmarks as their high-water mark for portal usage. However, we should change the conversation to true Patient Engagement. Rather than X% of providers sending a message to a patient or completing a VDT task (patients viewing, downloading or transmitting their clinical record), track the value added by your portal. Ask yourself if patients with a portal are more loyal? Do they add on more ancillary services that you provide? Do they refer more new patients to your practice? Do they have a better pre- and post-surgery experience? Aside from these more qualitative measure that can increase value, you can track cycle times for clinical and non-clinical processes, which directly impact costs to you in terms of staff time.

Last but not least is something that health systems already track but that can be adapted to the specialty ambulatory setting, Capture Rate. This is the portion of the patient’s total care that is captured by your practice. This means driving adoption of “other” services or simply grabbing market share. This KPI can be driven up by providing advanced access. This may mean having a percentage of the schedule open for on-demand access, or adding e-visits, or expanding hours. You can dovetail this with a portal to provide a more self-serve model. The concept here is that if you can provide more of the touch points in your practices, you can reduce costs along the continuum of care.

Experiment, Adjust, and Communicate.

Defining your KPIs is the first step towards creating a measurable improvement. While the ones above are some suggestions, your team may come up with more targeted KPIs based on your practice goals. A few quick tips as you go forward.

  1. Keep it simple – KPIs are not about data for the sake of data. Pick 1 or 2 and experiment.
  2. Be ready to pivot – We learn the most from mistakes and there is nothing wrong with changing course when you have more data.
  3. Consider both short- and long-term goals – Don’t try to jump to 100% value-based KPIs in 1 step.
  4. Communicate! – The biggest mistake you can make is not involving your entire organization. The full team must understand the end goal and then progress toward it. Nothing kills an initiative like the lack of a sense of ownership.

What are your teams doing to get ready for the shift to the value-based model? Do you have KPIs that you’d like to share?